Innovative Marketing With Pizza Dough

in Pizza

My family and I were not long ago vacationing in northern Michigan. After spending a morning at a beach near Lake Huron, we set to try a local pizza joint for lunch. The restaurant was a standard pizza place offering both carry-out pizza and dining in their restaurant. We found a table and ordered our lunch.

After ordering, we asked the waitress if she had any crayons and paper for our kids to color while dillydallying for our pizza. She told us that she did not have crayons, but would bring us something else for the kids to play with. There were no other kids in the restaurant, so we didn’t get the idea what kind of “toy” she might bring. The toy was uncooked pizza dough. Each one of our daughters got a small plate with a few pizza dough and flour (to keep the pizza dough from sticking to the plate) to play with.

Our kids loved playing with the pizza dough and made all kinds of things: a snowman, a leaf, a smiley face, rings for their fingers, and more. For several days after visiting that restaurant we heard them telling us how much they liked that restaurant.

They didn’t like the joint because of their pizza, it was the pizza dough they got to play with. You can be sure our kids will demand to go back to that joint at whatever time we are vacationing there again.

Here’s the innovation lesson: someone had the imaginative image of giving kids an unique “toy” to play with in the joint. Yes, crayons and paper are great, but you find that at almost any joint. By giving the kids an alternative toy that lets them use their creativity, the outlet is setting itself apart from its competitors. Both the kids and the parents will remember this inimitable toy and will likely inquire of the restaurant when they want pizza again.

What kind of simple actions like this can you take to maximize your own business?

Click the highlighted link to find the nearest Domino’s pizza delivery service from your existing location.

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Innovative Marketing With Pizza Dough

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This article was published on 2010/10/21