Comparing Pizza Hut and Domino's

in Pizza

Dominos and Pizza Hut are both fierce competitors in the contemporary cultured pizza market.  Both have been competing on the same niche market that has same market demographic characteristics and hence comparison between the two is based on a leveled ground. Today, many people take their pizzas more seriously to an extent that they would rather die queuing for their favorite fast food. For lovers of Pizza, it is either Dominos or Pizza Hut, and if not, none.  This is an expression on the way in which both companies have been able to craft a market niche for their products. Comparing between the two, Pizza Hut remains favorite in due to its product quality and pricing.

Dominos Pizza, Inc. is a pizza delivery company located in Ann Arbor, Michigan, United States.  The company was founded in 1990 and it is ranked as the second largest pizza chain in the United States (Dominos).  Currently, the company has a franchise of more than 9,000 corporate and franchised stores, which are located in more than 60 international markets (Dominos).  The company operates in all 50 states in the United States (Dominos).  Domino's Pizza was sold in 1998 and the company went public in 2004. The company menu mainly features pizza, pasta, over-baked sandwiches, wings, boneless chicken, salads, and others.

Pizza Hut, Inc. is a leading American restaurant chain that offers different kinds of pizzas.  The company was founded in 1958 by two brothers, Dan and Frank Carney, in Wichita, Kansas (Pizza Hut).  With an initial capital of $600, the company opened the first Pizza parlor in the region that has grown to the restaurant giant it is today (Pizza Hut). The company also sells side dishes like pasta, Buffalo wings, breadsticks, garlic bread, and many others. Pizza Hut is based in Addison, Texas but it is currently in the process or relocating to Legacy Office Park in Plano.  It is a subsidiary of Yum! Brands, Inc., which is the largest world's restaurant company operating in more than 34,001 restaurant and delivery centers in more than 100 countries (Pizza Hut).  Pizza Hut has different restaurant formats. Pizza Hut Express and The Hut are the main locations for fast foods including pizza (Pizza Hut). These two offers limited menu products.

The starting point for this comparison would be on the product itself. Starting with the crust or the base, both companies have good quality standards.  Dominos has pleasant standard crusts, with wheat flavor to it and it tends to have soft, doughy side.  However, this depends with customer preferences. There are people who prefer doughier crust while others may find not appetizing at all.  On the other hand, Pizza Hut has pretty much same standards but it tends to be crispier compared to Dominos.  Pizza Hut pizzas can sometimes have burned edges.  This means that there is a difference in pizza baking process between the two pizza makers. Most probably, Dominos pizzas are baked for shorter times or at lower temperatures while Pizza Hut bakes for longer or at higher temperatures (Dominos).  Dominos soft crust is usually less greasy compared to Pizza Hut. However, both companies offer plenty of crust options from where one can choose depending on individual taste. Whether one is looking for deep dish, hand tossed, or crispy, they both offer a wide range bases that one can use to build the pie upon.  Comparing topping of the pizzas, both Dominos and Pizza Hut's sauces are standard tomato sauce. Neither of them is sweet or bitter and they have the correct amount of spice and seasoning.

Another important factor of comparison between the two would be on cost.  Considering the fierce competition between the two pizza kings, their pricing strategy is mainly geared towards ensuring that they align their products to this competition.  One of the featured pricing for both companies is that they tailor their price to the season. They give deals that come with different prices. For example, Pizza Hut has great value deals from $6 when one buys two pizzas (Pizza Hut). A large pizza with three toppings goes for $10 while cheesy bite pizza goes for $11.99 (Pizza Hut).  Pizza Hut also sees 2 liter and breadsticks for $5.00. In the same way, Dominos also offers different deals (Pizza Hut). It offers carryout lunch deal for $5 that comes with two toppings (Dominos). On pricing strategy, it therefore appears that Pizza Hut has different pricing strategies that are meant to attract customers.

Both Dominos and Pizza Hut depends largely on online ordering and therefore the speed of delivery is very important. When considering delivery of ordered pizzas, both Domino and Pizza Hut have an average delivery rate. It is difficult to point out which is better than  the other, although Pizza Hut is likely to get better  compared to Dominos due to their large size of operation. Looking at internal concerns between the two companies, it is evident that they have antagonizing concerns in their delivery chain. Pizza Hut can produce but can it deliver in time? Dominos can deliver, but does it delivery quality pizzas? These are tow set of questions that define the improvement of delivery mechanism between the two.  Dominos prides in crafting a delivery chain that ensure that the pizza reaches the customer within a maximum of 30 minutes from the time of the order (Bailey).  It is evident that when it comes to comparing speed of delivery, Pizza Hut has a lot of do to catch up with Dominos but at the same time, Dominos has a lot to do to catch up with Pizza Hut in terms of quality.

Another important point of comparison between the two companies would be in political and charitable affiliations.  Both companies take corporate social responsibility seriously. However, Dominos seems to have cut an edge when it comes to charitable affiliation. On its order form, Dominos has a "Help fight childhood cancer" section that calls for donations to fight childhood cancers. Customers can donate $1, $2, $5, and $10 (Dominos). The company encourages customers to make donation and gives Free Chocolate Lava Crunch Cakes with a $10 donation. In addition, the found of Dominos, Tom Monaghan has been actively involved in charity work pledging more than $451 to charity (Dominos). Morgan has become of the largest funder of non-profit organizations, political action committees and others which means his principles has guided the organization to be actively involved politics and charitable works. Pizza Hut has also been involved in charitable work through Pizza Hut Fundraiser. It has two kinds of fundraisers. One fundraiser is pizza hut discounts car offering that mainly offers two-for-one deals on more than twenty pizzas. The other fundraiser is Pizza Night that is mainly associated with group at local branches. About 20% of earnings from total revenues in this kind are committed to charity (Pizza Hut).

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Comparing Pizza Hut and Domino's

This article was published on 2011/03/23